KULMOD
Brand Identity
Summary:
Kulmod is an innovative ice pack designed to address the need for hands-free, comfortable, and precise icing for targeted areas of the body. The inspiration for Kulmod arose from knowing someone’s personal frustration experienced during postoperative recovery, particularly after upper jaw surgery, where conventional icing methods proved cumbersome and ineffective.
Approach:
I wanted to create a brand essence that revolved around the harmony of icy freshness and gentle ease, delivering a transformative experience for the user. I utilized a palette of serene pastel shades to evoke a sense of coolness and tranquility. I chose a sleek and contemporary typeface with rounded edges to convey a sense of approachability while incorporating a circular motif in the logo design to symbolize the rounded beads of the ice pack.
Packaging Design
Logo Design
Visual Identity
